Platform Features
Everything built
for India's D2C market
From Indian avatars to 15+ regional languages to 48-hour delivery — every craftUGC feature is designed specifically for performance marketing in India.
50+ avatars built to represent real Indian consumers. Not stock models — purpose-built for credibility with Indian buyers.
50+ Indian Avatars
Diverse skin tones, regional attire, age range 18–55. Every avatar is trained on Indian consumers, not Western datasets.
Category Styling
Avatars styled for beauty, fashion, wellness, food, and home — matching each D2C category's visual language and trust signals.
Regional Representation
North, South, East, and West Indian looks. Match your avatar to your target state or language region for maximum relatability.
Emotion & Tone Control
Set avatar tone to excited, trustworthy, conversational, or educational. Each hook style has a matching avatar expression preset.
Avatar Consistency
Lock a single avatar across your campaign variants for brand recall, or mix avatars across A/B tests to find your highest-trust presenter.
Custom Avatar (Scale plan)
Request a bespoke avatar trained on your brand identity — exclusive to your account and not shared with other brands.
Native-quality voice and lip sync in 15+ Indian languages. Not translated English — proper vernacular delivery with regional idiom.
15+ Indian Languages
Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, Gujarati, Punjabi, Odia, and more — with native speaker voice synthesis.
Accurate Lip Sync
Voice and lip movement trained together per language. Your Hindi avatar's lips match Hindi — not generic mouth movement over dubbed audio.
Multiple Voice Styles
Choose from friendly, authoritative, conversational, or urgent voice styles per language — matched to your hook formula and product type.
Localized Scripts
Scripts are localized — not word-for-word translated. Cultural idioms, trust phrases, and buying triggers are adapted per language.
Batch Localization
Submit one brief and receive versions in all your target languages simultaneously — not one at a time.
Language A/B Testing
Run the same creative in 2–3 languages simultaneously and let performance data tell you which market responds best to each script variant.
From product brief to delivery-ready video in 48–72 hours. The workflow is built around D2C campaign velocity — not agency timelines.
Structured Brief Intake
A guided brief form captures your product, offer, audience, language mix, and platform. No back-and-forth emails to get started.
48–72hr Turnaround
Standard delivery in 2–3 working days. Priority queue (Growth plan+) cuts delivery to 24–48hr for time-sensitive campaign launches.
Brand Guardrails
Upload brand guidelines, restricted phrases, tone rules, and visual standards once — they apply automatically to every video you produce.
Revision Rounds
Every plan includes structured revision rounds. Growth Bharat includes 2 rounds per video; Scale Studio includes unlimited revisions.
Campaign Tagging
Tag every video by campaign, language, avatar, and hook type. Makes it easy to track which creative combinations drive the best ROAS.
Asset Library
All your delivered videos live in a searchable asset library with original brief, language, and performance notes attached to each asset.
One brief, four ready-to-publish formats. Every UGC video is delivered optimized for the platform it'll run on.
Meta Ads (9:16 & 4:5)
Vertical 9:16 for Stories/Reels and 4:5 for feed placements. Pre-cropped to Meta's safe zones with correct aspect ratios and captions.
Instagram Reels
9:16 full-bleed format with hook in the first 3 seconds and clear CTA before 15 seconds — optimized for Reels algorithm completion rate.
YouTube Shorts
Under 60 seconds, mobile-first framing, with brand safe zones respected for YouTube's UI overlay areas on Shorts content.
Landing Page Videos
16:9 horizontal format suitable for embedding on product pages, D2C websites, and performance landing pages.
Captions Included
Every video includes burned-in captions in the target language. 85% of social video is watched without sound — we caption by default.
Source File Access
Growth Bharat and Scale plans include access to source files for your team to make minor edits, resize, or repurpose without re-briefing.
UGC without testing is just content. craftUGC is built around the assumption that you'll test multiple variants every sprint.
Hook Variant System
Every video can be ordered with 3–5 hook variants — same product, same CTA, different openings. Find your highest-performing first 3 seconds.
A/B-Ready Packaging
Videos are named and tagged to make Meta and Google ad A/B test setup fast. No renaming or manual labeling required.
Performance-Led Scripts
Scripts are written against D2C-tested hook formulas — problem-agitate-solve, social proof, transformation, and urgency patterns tested across 300+ campaigns.
Sprint Planning
Plan your monthly creative sprint in the dashboard. Book delivery slots in advance so your ad account never goes dark between test cycles.
Language Split Testing
Run the same creative simultaneously in Hindi and Tamil to identify which language drives more conversions in your target geography.
Testing Templates
Pre-built testing frameworks for beauty, fashion, wellness, food, and home categories — based on what's converting in each vertical right now.
Growing teams need more than a tool. Growth Bharat and Scale Studio add collaboration, strategy, and enterprise-grade support.
Multi-Seat Access
Add your media buyer, creative strategist, and brand manager to the same workspace. Everyone sees deliveries, briefs, and asset history.
Dedicated Strategist
Scale Studio includes a dedicated craftUGC strategist who joins your weekly sprint planning call and proactively suggests winning test angles.
State-Level Creative Sets
For brands targeting specific Indian states — run Maharashtra-focused Marathi ads, Kerala-focused Malayalam ads, and Bengal-specific Bengali ads in parallel.
Private Onboarding
Scale Studio brands receive a private onboarding session, brand playbook setup, and campaign framework configuration before first delivery.
Priority Support
Growth Bharat gets priority queue and dedicated support. Scale Studio adds a direct Slack channel with your craftUGC account team.
Volume Discounts
The more you produce, the lower your per-video cost. Scale Studio pricing is custom and negotiated based on monthly output commitments.
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