Comparison
Why D2C teams
switch to craftUGC
Traditional agencies don't move fast enough. International platforms don't know India. craftUGC is built specifically for the Indian D2C market.
| Feature | craftUGC | Traditional UGC Agency | International UGC Platforms |
|---|---|---|---|
| Indian avatars & creators | ✓ 50+ native Indian avatars | ~ Depends on agency | ✗ Western-focused |
| Regional language support | ✓ 15+ Indian languages | ~ 1–2 languages, slow | ✗ English/global only |
| Turnaround time | ✓ 48–72 hours | ✗ 2–4 weeks | ~ 1–2 weeks |
| Starting price | ✓ $199/mo | ✗ $2,000–5,000+ per project | ~ $300–800/mo (no India focus) |
| Brand guardrails & revisions | ✓ Built-in, included | ~ Extra rounds = extra cost | ~ Limited revision support |
| Performance-optimised scripts | ✓ D2C-tested hook formulas | ~ Generic scripts | ~ Template-based |
| Multi-format export | ✓ Meta, Reels, Shorts, LP | ~ Usually 1 format | ✓ Multiple formats |
| D2C growth support | ✓ Dedicated strategist (Scale) | ~ Account manager only | ✗ Self-serve only |
| Creative testing at volume | ✓ 8–24+ variants/month | ✗ 1–3 videos per project | ~ Limited by credits |
Why we're different
Three things no one else does
We built craftUGC specifically for India. That means everything — avatars, languages, scripts, and pricing — is designed around Indian buyers.
Truly Indian avatars
50+ avatars that look like real Indian consumers — diverse skin tones, regional attire, age ranges from 18 to 55. Not Western models relabeled for India.
Native language delivery
Voice synthesis and lip sync trained on native speakers — not translated English. Your Hindi ad sounds like it was made for Delhiites. Your Tamil ad sounds like Chennai.
Performance-first workflow
Every brief goes through D2C-tested hook formulas. We don't make videos — we make ads designed to stop the scroll, trigger intent, and convert Indian buyers.
We tried two international UGC platforms before craftUGC. Neither understood India. With craftUGC, our Hindi and Marathi creatives felt genuinely local — and our ROAS reflected it.
Make the switch
Start with craftUGC today
Plans from $199/mo. No agency contracts. Cancel any time.